Client : Picon x Max
Context
A longread mock-up for a potential Max x Picon partnership: an original, blog-style website built around editorial content. With almost no brief beyond showcasing Picon through articles, I had free rein. My aim was to show Picon as a modern drink, through imagery of young people, while keeping it rooted in tradition with a bold, heavy serif typeface that gives it character. A subtle CSS animation brings the hero to life, built from an AI-assisted visual (process described below). The mock-up is fully interactive in the dedicated space further down the page.
Web Design · Art Direction · Editorial Layout · CSS Animation · AI-Assisted Visuals
