I make things look good. And make them make sense.
With nearly a decade of experience in graphic design and art direction, I bring ideas to life across every medium.
From shaping visual identities to creating campaigns, digital experiences and motion content, I combine creative thinking, visual consistency and hands-on expertise.
Art Direction
Visual Identity
Brand Guidelines
Creative Concepts
360° Campaigns
Advertising
Editorial Design
Print & Digital
Web Design
UX/UI Design
Interactive Experiences
Digital Content
Motion Design
Video Editing
Visual Storytelling
Animated Content
Born in 1990, I was destined for a great career in hip-hop. First in dance and then in rap, I finally made up my mind: I was better behind my screen than on a stage. Nevertheless, since I was a child, I have always been attracted to creation. So today, it's through graphic design that I let my creativity run free.
For nearly ten years, I've been working at Rossel, one of Belgium's leading media groups, where I've grown from graphic designer to art director and eventually to leading an in-house creative studio of around ten designers.
Along the way, I've learned that great design isn't just about making things look good. It's about finding the right idea, giving it a strong visual identity and making sure it works beautifully across every medium.
I love getting my hands dirty in the creative process just as much as challenging ideas, exploring new techniques and helping other designers bring out their best work.
Still curious. Still experimenting. Still creating.
Have a project in mind? An idea worth exploring? Or just want to say hello?
Let's make something great together.